Google has announced a new feature for Gemini AI called Gems, which are pre-built specialized experts to help users program, coach, create content, brainstorm, and handle other tasks. Gems will soon be available with pre-built experts and the ability for users to create their own experts to handle specific tasks.
What are Gemini gems?
Gemini Gems is a feature of Google’s Gemini AI platform created for specific, narrowly defined tasks. Users can create their own custom AI experts by providing specific instructions that will turn the Gems into experts that can help in a highly defined role.
Google offered this explanation of what Gems is all about:
“In the coming days, Gemini Advanced, Business, and Enterprise subscribers will be able to start creating and chatting with Gems, the customized versions of Gemini previewed at I/O. You can customize Gems to act as an expert on topics or fine-tune them to your specific goals. Simply write instructions for your Gem, give it a name, and then chat with it whenever you want.”
How to use gems for SEO
I haven’t seen Gems yet, but I wonder what would happen if I gave him Google’s quality rating guidelines, their SEO primer, and other documentation, and then let him loose on the content to see if he could identify where it could be improved and why.
Screaming Frog Gem
It may be possible to create a Gem that can take the Screaming Frog website crawl data dump and identify specific issues and create an organized report. For example, it can identify chained internal redirects, identify internal redirects caused by linking to the wrong page, internal 404s that always need to be fixed, and this can quickly dump the source of the 404 into a neat report. A Screaming Frog Gem can take a data dump of URLs with duplicate titles and with a few rules determine if the title needs to change, the content needs to be unindexed or merged or just updated.
A Gem for Content SEO
There are many ways content can go wrong. Create a Gem that identifies the topic of the entire page, then analyze the headings to see if they are general enough, if the first heading is specific enough, and if subsequent paragraphs are grouped into meaningful blocks marked with relevant headings that reflect the subtopic. You can also create a rule to suggest rearranging paragraphs so that out-of-context paragraphs can be moved to the section of the article that has that context.
Content Evaluation for Images
Humans primarily consume content with their eyes and ears. A web page offers something to read, but that is not the same as receiving content in the form of images, which is why the human eyes and brain are literally connected. Reinforcing content with images has been to scientifically proven to help all readers understand the text. Images are also content that reflects the topic of the page, another reason to add the right images to an article. Images are important for SEO and a Gem can help editors and SEOs analyze content to understand important images that should be added to the content.
A Gem can be trained to review content and suggest helpful images. If the text refers to a percentage, it can suggest a visualization that will help readers visualize that percentage and get a double impact of that data so they understand it. If the message of the content is that the product will improve the consumer’s life, it can suggest an image that shows that they are getting satisfaction from the product or service.
Google Use Cases
Google has provided examples of how Gems can be used in business and professional settings. While none of the examples are directly related to SEO, they do give an idea of the ways in which they can be used.
- Coding assistance:
Gems can be programming assistants that can focus on a specific need, such as debugging code or making suggestions for improvement. - Career Planning:
A career planning professional can create a Gem that acts as a career coach who can offer personalized career advice and plans. - Content
Gem can provide ideas to writers, improve content, and offer feedback like a writing expert.
A Gemini Gem analogy, for example, can be like a bag of tools. Each tool specializes in something different, like a drill, a screwdriver, and a hammer.
Gem Impact
Gems is a useful feature for Gemini users because they may no longer need to subscribe to a service that provides AI assistance with every task. This may be bad news for SaaS companies that offer AI content creation and other services, but it is good news for businesses because it will allow users to do more and do it better.
According to Google’s announcement:
“With Gems, you can create a team of experts to help you think through a challenging project, brainstorm ideas for an upcoming event, or write the perfect caption for a social media post. Your Gem can also remember a detailed set of instructions to help you save time on boring, repetitive, or difficult tasks.”
This new feature could really make a Google Gemini subscription worth checking out, as it has the potential to have an impact on both business and personal settings.
Read Google’s announcement
New in Gemini: Custom Gems and Improved Image Generation with Imagen 3
Featured image by Shutterstock/Cast Of Thousands